Information Rules by Carl Shapiro

Information Rules by Carl Shapiro

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

SKU	Unavailable
ISBN 13	9780875848631
ISBN 10	087584863X
Title	Information Rules
Author	Carl Shapiro
Condition	Unavailable
Binding Type	Hardback
Publisher	Harvard Business Review Press
Year published	1998-11-19
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable