Innovation Management and New Product Development
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Innovation Management and New Product Development by Paul Trott
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a broad perspective, bringing together the various areas of business.Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
| SKU | Unavailable |
| ISBN 13 | 9780273655602 |
| ISBN 10 | 0273655604 |
| Title | Innovation Management and New Product Development |
| Author | Paul Trott |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2002-07-11 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |