Inside Coca-Cola by Neville Isdell

Inside Coca-Cola by Neville Isdell

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

govern themselves more--ethically and to great success.govern themselves more--ethically and to great success.govern themselves more--ethically and to great success.

Isdell, Neville: - NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

SKU	Unavailable
ISBN 13	9781250013712
ISBN 10	1250013712
Title	Inside Coca-Cola
Author	Neville Isdell
Condition	Unavailable
Binding Type	Paperback
Publisher	St Martin's Press
Year published	2012-10-16
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.