International Business: The Challenges of Globalization, Global Edition by John Wild

International Business: The Challenges of Globalization, Global Edition by John Wild

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. 

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences.

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

SKU	Unavailable
ISBN 13	9781292450315
ISBN 10	1292450312
Title	International Business: The Challenges of Globalization, Global Edition
Author	John Wild
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2023-02-16
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable