International Marketing by Daniel W Baack

International Marketing by Daniel W Baack

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and bottom of the pyramid concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

SKU	Unavailable
ISBN 13	9781452226354
ISBN 10	1452226350
Title	International Marketing
Author	Daniel W Baack
Condition	Unavailable
Binding Type	Hardback
Publisher	SAGE Publications Inc
Year published	2012-02-07
Number of pages	583
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.