International Retail Marketing by Christopher Moore

International Retail Marketing by Christopher Moore

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

'This is essential for retail managers to be knowledgeable about international retailingIt's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

SKU	Unavailable
ISBN 13	9780750657488
ISBN 10	0750657480
Title	International Retail Marketing
Author	Christopher Moore
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2004-06-26
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.