Internet Celebrity by Crystal Abidin

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Internet Celebrity by Crystal Abidin

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Internet Celebrity by Crystal Abidin

This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.
This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTubeIt explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry. -- Annotation ©2018 * (protoview.com) *
Crystal Abidin is Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, Sweden, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University, Australia. As a socio-cultural anthropologist of vernacular internet cultures, particularly young people’s relationships with internet celebrity, self-curation, and vulnerability, she has published extensively on Influencers, a multimedia form of vocational internet celebrity, and is currently working on projects in East Asia, Australia, and Scandinavia.
SKU Unavailable
ISBN 13 9781787560796
ISBN 10 1787560791
Title Internet Celebrity
Author Crystal Abidin
Series Societynow
Condition Unavailable
Binding Type Paperback
Publisher Emerald Publishing Limited
Year published 2018-07-16
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.