Internet Marketing For Dummies by Frank Catalano
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.
Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies (R) , 5th Edition.
| SKU | Unavailable |
| ISBN 13 | 9780764507786 |
| ISBN 10 | 0764507788 |
| Title | Internet Marketing For Dummies |
| Author | Frank Catalano |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2000-11-15 |
| Number of pages | 356 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |