Introduction to Marketing by Carl Mcdaniel
With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair’s INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."| SKU | Unavailable |
| ISBN 13 | 9780538754873 |
| ISBN 10 | 0538754877 |
| Title | Introduction to Marketing |
| Author | Carl Mcdaniel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2010-05-05 |
| Number of pages | 804 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |