Journalism and PR by John Lloyd
Modern analysis of link between journalism and PR
Journalists often flinch from an inconvenient truth: that without the PR industry their publications and bulletins would be poorerLloyd and Toogood offer a timely and perceptivr analysis of the fast-changing media market in which both journalists and PRs are having to learn new tricks. Stefan Stern, Financial Times columnist and Visiting Profesor at Cass Business School, London.
John Lloyd is the Director of Journalism at the Reuters Institute for the Study of Journalism as well as a contributing editor at the Financial Times, a columnist for Reuters.com and for La Repubblica of Rome. Laura Toogood was awarded her PhD in Social Informatics from University College Dublin in 2010. She has since combined her research interests with professional work in the digital and media industries and is currently Managing Director of Private Clients at Digitalis Reputation in London.
| SKU | Unavailable |
| ISBN 13 | 9781784530624 |
| ISBN 10 | 178453062X |
| Title | Journalism and PR |
| Author | John Lloyd |
| Series | Risj Challenges |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2014-11-18 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |