Kapferer on Luxury by Jeannol Kapferer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
"Kapferer strikes a powerful balance between marketing theory and the real world making it an accessible read...Kapferer is the authority on luxury branding. His work spans decades and he's partnered with an enviable number of researchers and authors." * John King, Head of Marketing at Asons Solicitors, for the Legal Support Network *
"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." * getAbstract, Inc. *
"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." * getAbstract, Inc. *
Jean-Noël Kapferer is one of world's foremost thought leaders on luxury and its brands. An active researcher, HEC Paris graduate and PhD-holder from Northwestern University's Kellogg Business School (USA), Kapferer is co-author of The Luxury Strategy and The New Strategic Brand Management and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions such as HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).
| SKU | Unavailable |
| ISBN 13 | 9780749474362 |
| ISBN 10 | 074947436X |
| Title | Kapferer on Luxury |
| Author | Jeannol Kapferer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2015-03-03 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |