Key Concepts in Strategic Management by Jonathan Sutherland

Key Concepts in Strategic Management by Jonathan Sutherland

Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

'Will be of great use to those new to strategic management' - Duncan Angwin, The Times Higher Education Supplement

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

SKU	Unavailable
ISBN 13	9781403921352
ISBN 10	1403921350
Title	Key Concepts in Strategic Management
Author	Jonathan Sutherland
Series	Key Concepts
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2004-03-15
Number of pages	294
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable