Key Management Models, Travel Edition by Gerben Van Den Berg

Marcel van Assen is a senior consultant at the Operations Management group of Berenschot. His industrial consulting experience covers a range of manufacturing, supply chain, and strategic issues, from operational excellence to value-innovation based on strategic conversation, roadmapping and foresight.

Marcel is also an assistant professor of manufacturing management at the Department of Management of Technology and Innovation Department of RSM Erasmus University. He has written several books and articles on operations and innovation management. He holds an MSc in mechanical engineering from the University of Twente, an MSc in business administration (strategy and organisation) from the Open University, and a PhD in business administration from RSM Erasmus University. In addition he is associate member of ERIM (Erasmus Research Institute of Management).

Gerben van den Berg read business administration at the University of Groningen. He works at Berenschot as consultant in the Business Strategies group. He is a co-author of the book Excellence = optimization and innovation and (co)author of several articles concerning strategic management.

Paul Pietersma MSc. BA is a strategy consultant and managing director of Business Strategies at Berenschot. He has more than 10 years of experience in the consultancy business during which time he has advised many CEOs and boards of directors on a variety of strategic issues. He has won the Dutch Professionals Award of Management Consultancy, he has published several articles on strategy and he is the (co)author of two leading Dutch strategy books ‘Het Strategieboek I’ and ‘Het Strategieboek II’.