The Keystone Advantage
The Keystone Advantage
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The Keystone Advantage by Marco Iansiti
Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.
| SKU | Unavailable |
| ISBN 13 | 9781591393078 |
| ISBN 10 | 1591393078 |
| Title | The Keystone Advantage |
| Author | Marco Iansiti |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2004-08-25 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |