Kids Rule! by Sarah Banet-Weiser
Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.-
Interrogating Postfeminism
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Haunted Media
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Television After TV
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One Night on TV Is Worth Weeks at the Paramount
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Broadcasting Modernity
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Kids' Media Culture
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Telemodernities
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Her Stories
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Production Culture
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AIDS TV
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TV Socialism
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Cultures in Orbit
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Television, History, and American Culture
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On Living with Television
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Camp TV
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Makeover TV
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Recycled Stars
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Living Color
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Welcome to the Dreamhouse
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Tabloid Culture
“Kids Rule! challenges us to think about Nickelodeon’s impact on our ideas about childhood, consumerism, and citizenshipWith wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children’s TV while deftly promoting its brand worldwide. A must-read for parents and teachers.”—Ellen Seiter, author of The Internet Playground: Children’s Access, Entertainment, and Mis-Education
“Kids Rule! is an immensely important and exciting book. Based on meticulous research, with a strong cultural production approach, it is a book that will be widely read by scholars and students alike. It fills a large gap in this terrain of work and it is lively, thorough, and brimming with insight and argument.”—Angela McRobbie, author of The Uses of Cultural Studies
“In this remarkable book, Sarah Banet-Weiser delves into the political, cultural, and economic forces that drive Nickelodeon. As it has moved from upstart cable network to international conglomerate, Nick has tried to have its cake and eat it too—it is a place where ‘kids rule!’ but also a network that understands the value of pleasing parents. The book compellingly reveals how Nick addresses its young viewers as consumer-citizens and how it commodifies both ‘girl power’ and ethnic diversity to forge a unique place for itself within the children’s television marketplace.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids
“Kids Rule! is an immensely important and exciting book. Based on meticulous research, with a strong cultural production approach, it is a book that will be widely read by scholars and students alike. It fills a large gap in this terrain of work and it is lively, thorough, and brimming with insight and argument.”—Angela McRobbie, author of The Uses of Cultural Studies
“In this remarkable book, Sarah Banet-Weiser delves into the political, cultural, and economic forces that drive Nickelodeon. As it has moved from upstart cable network to international conglomerate, Nick has tried to have its cake and eat it too—it is a place where ‘kids rule!’ but also a network that understands the value of pleasing parents. The book compellingly reveals how Nick addresses its young viewers as consumer-citizens and how it commodifies both ‘girl power’ and ethnic diversity to forge a unique place for itself within the children’s television marketplace.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids
Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming).
| SKU | Unavailable |
| ISBN 13 | 9780822339939 |
| ISBN 10 | 0822339935 |
| Title | Kids Rule! |
| Author | Sarah Banet-Weiser |
| Series | Console-Ing Passions |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Duke University Press |
| Year published | 2007-09-03 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |