Killer Brands by Frank Lane
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!
An Adams Media author.
| SKU | Unavailable |
| ISBN 13 | 9781598691238 |
| ISBN 10 | 1598691236 |
| Title | Killer Brands |
| Author | Frank Lane |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Adams Media Corporation |
| Year published | 2007-04-12 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |