The Knack by Bo Burlingham

The Knack by Bo Burlingham

Two of Inc, magazineas hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, thereas a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it athe knack, a and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc, magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply athe knacka to their own businesses. Brodsky and Burlingham offer essential advice such as: a Follow the numbersathatas the best way to spot problems before they become life threatening a Keep focusing on your real goal--itas amazingly easy to get sidetracked by secondary concerns a Donat get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneuras reach.

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

SKU	Unavailable
ISBN 13	9781591842217
ISBN 10	1591842212
Title	The Knack
Author	Bo Burlingham
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2008-11-06
Number of pages	256
Prizes	Commended for Axiom Business Book Awards (Entrepreneurship) 2009
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.