Landing Page Optimization For Dummies by Martin Harwood

Landing Page Optimization For Dummies by Martin Harwood

Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.

SKU	Unavailable
ISBN 13	9780470502112
ISBN 10	0470502118
Title	Landing Page Optimization For Dummies
Author	Martin Harwood
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2009-10-02
Number of pages	408
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable