Launching New Ventures by Kathleen Allen
Provides entrepreneurs with the tools to start a successful new venture in a global marketplace. This book is organised to follow the process of new venture creation, from recognising an opportunity to testing a business concept in the marketplace to creating a company, and implementing the concept through the writing of a business plan.
Allen, Kathleen R.: - Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
| SKU | Unavailable |
| ISBN 13 | 9780618528073 |
| ISBN 10 | 0618528075 |
| Title | Launching New Ventures |
| Author | Kathleen Allen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2005-07-01 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |