Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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| SKU | Unavailable |
| ISBN 13 | 9780071458979 |
| ISBN 10 | 0071458972 |
| Title | Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI |
| Author | Brian Carroll |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2006-07-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |