Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
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Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value by Eric Anderson
Lead your organization to become evidence-drivenData. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.
The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.
Inside, you’ll find the essential tools to help you:
- Develop a strong data science intuition quotient
- Lead and scale AI and analytics throughout your organization
- Move from “best-guess” decision making to evidence-based decisions
- Craft strategies and tactics to create real impact
Dr. Eric Anderson is Professor of Sport, Masculinities & Sexualities at the University of Winchester. He has published 14 books, over 50 peer-reviewed articles, and is recognized for research excellence by the British Academy of Social Sciences. He is a fellow of the International Academy of Sex Research, and is regularly featured in international television, print and digital media.
His work shows a decline in cultural homohysteria leading to a softening of heterosexual masculinities. This permits heterosexual men to kiss, cuddle and love one another; and promotes inclusive attitudes toward openly gay athletes and the recognition of bisexuality. His sexuality work finds positive aspects of non-monogamous relationships and explores the function and benefits of cheating.
Professor Anderson is also trustee of the Sport Collision Injury Collective, which is committed to examining and removing negative outcomes of participation in contact sports. He also writes about sport psychology, distance running, and the social problems of organized team sports.
Dr. Mark McCormack is a Senior Lecturer in Sociology at Durham University, and Co-Director of its Centre for Sex, Gender and Sexualities. His research examines how decreasing homophobia has affected the gender identities of heterosexual male youth, and how this influences their attitudes, social practices and use of technology. He is author of The Declining Significance of Homophobia, published with Oxford University Press in 2012, and he has published on these topics in journals including Sex Roles, British Journal of Sociology and Journal of Adolescent Research. He also examines the changing nature of sexual identities and sexual practices, including kinky sex and pornography consumption, and has published on these issues in Archives of Sexual Behavior, Sociology and Journal of Bisexuality.
| SKU | Unavailable |
| ISBN 13 | 9781260459142 |
| ISBN 10 | 1260459144 |
| Title | Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value |
| Author | Eric Anderson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education |
| Year published | 2021-01-07 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |