Let My People Go Surfing
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Let My People Go Surfing
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Let My People Go Surfing by Yvon Chouinard
In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.--From the Foreword by Naomi Klein, bestselling author of This Changes EverythingPatagonia, Inc., situated in Ventura, California, was founded and is owned by Yvon Chouinard. In the late 1950s, he started out inventing, producing, and marketing rock climbing equipment. His experimenting resulted in a better ice ax, which became the foundation for modern ice ax design. In 1964, he released his first mail-order catalog, a one-page mimeographed leaflet that warned customers not to anticipate quick delivery during the climbing season. In 2001, he co-founded One Percent for the Planet with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, an association of businesses that donate at least one percent of their net annual sales to groups on a list of researched and certified environmental organizations.
| SKU | Unavailable |
| ISBN 13 | 9780143109679 |
| ISBN 10 | 0143109677 |
| Title | Let My People Go Surfing |
| Author | Yvon Chouinard |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2016-09-06 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |