Let My People Go Surfing by Yvon Chouinard

Let My People Go Surfing by Yvon Chouinard

As a child, Yvon Chouinard moved to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business.

Patagonia, Inc., situated in Ventura, California, was founded and is owned by Yvon Chouinard. In the late 1950s, he started out inventing, producing, and marketing rock climbing equipment. His experimenting resulted in a better ice ax, which became the foundation for modern ice ax design. In 1964, he released his first mail-order catalog, a one-page mimeographed leaflet that warned customers not to anticipate quick delivery during the climbing season. In 2001, he co-founded One Percent for the Planet with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, an association of businesses that donate at least one percent of their net annual sales to groups on a list of researched and certified environmental organizations.

SKU	Unavailable
ISBN 13	9780143109679
ISBN 10	0143109677
Title	Let My People Go Surfing
Author	Yvon Chouinard
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2016-09-06
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.