Life's a Pitch by Stephen Bayley
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
"If only I had read this book at the beginning of my career, where would I be now?" -- Sir Terence Conran
"This book isn't just about businessIt's also about life. That's why you should read it." -- Sir John Hegarty
"One of the most honest books I’ve read in a long, long time. Maybe forever." -- Erik Hansen * tompeters.com *
"Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." * Time Out *
"If only I had read this book at the beginning of my career, where would I be now? Every ambitious person should read it" -- Sir Terence Conran
"This book isn't just about businessIt's also about life. That's why you should read it." -- Sir John Hegarty
"One of the most honest books I’ve read in a long, long time. Maybe forever." -- Erik Hansen * tompeters.com *
"Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." * Time Out *
"If only I had read this book at the beginning of my career, where would I be now? Every ambitious person should read it" -- Sir Terence Conran
Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola. Roger Mavity is the Chief Executive of Conran Holdings. In the past he has run his own advertising company, pitching successfully for business from the likes of Honda, Minolta and Burberry. He then became Chief Executive of Granada Leisure before masterminding the company's successful pitch to the City to buy the Forte Group - still the largest hostile takeover bid in British commercial history.
| SKU | Unavailable |
| ISBN 13 | 9780552156837 |
| ISBN 10 | 0552156833 |
| Title | Life's a Pitch |
| Author | Stephen Bayley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Transworld Publishers Ltd |
| Year published | 2008-09-11 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |