Lobbying by Lionel Zetter
This title is fully revised, updated and expanded second edition. Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East. This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: the historical background to lobbying, and the ethical and regulatory frameworks; the mechanics of lobbying, and the techniques employed by lobbyists around the world; the various types of lobbying and public affairs campaigns; advice on how to break into lobbying; the procedure for appointing a public affairs consultancy; and, how to use third party advocates in support of a campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.
Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent and parliamentary candidate, and is a councillor in the London Borough of Enfield. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd, as well as a director of polling company ComRes. He has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR and the Royal Society of Arts, and a member of the National Union of Journalists. Lionel has written, spoken and taught widely on politics and public affairs. He is now an independent public affairs consultant, vice-president of PublicAffairsAsia, a senior consultant to recruitment company Ellwood & Atfield, a director of the Enterprise Forum, a member of the CIPR's Executive Board, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs Personality of the Year by the Readers of Public Affairs News, and he features in the PR Week Power Book.
| SKU | Unavailable |
| ISBN 13 | 9780857191182 |
| ISBN 10 | 0857191187 |
| Title | Lobbying |
| Author | Lionel Zetter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2011-09-09 |
| Number of pages | 586 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |