The Long Tail by Chris Anderson
Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
'Chris Anderson's timing with the 'Long Tail' concept is absolutely perfectThe combination of Internet penetration with the expansion of global online markets has opened up opportunities that few could have ever imagined. Anderson's insights with the Long Tail continues to influence Google's strategic thinking in a profound way. I carry the article with me everywhere.' Eric Schmidt, CEO Google. 'A terrifically impressive analysis. It captured the forces underlying this business perfectly.' Jeff Bezos, CEO Amazon
Chris Anderson has been Editor-in-Chief of Wired magazine since 2001. In 2002, he led the magazine to a National Magazine Award nomination for General Excellence, an achievement repeated in 2004. He was previously at The Economist, where he was US Business Editor, Asia Business Editor (based in Hong Kong) and Technology Editor. He started The Economist's internet coverage in 1994 and directed its initial web strategy. His career began at two premier science journals, Nature and Science, where he served in several editorial capacities.
| SKU | Unavailable |
| ISBN 13 | 9781844138500 |
| ISBN 10 | 184413850X |
| Title | The Long Tail |
| Author | Chris Anderson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cornerstone |
| Year published | 2006-07-06 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |