The Long Tail by Chris Anderson
What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
| SKU | Unavailable |
| ISBN 13 | 9781844138517 |
| ISBN 10 | 1844138518 |
| Title | The Long Tail |
| Author | Chris Anderson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2007-05-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |