The Long Tail of Tourism
The Long Tail of Tourism
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The Long Tail of Tourism by Alexis Papathanassis
The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.
| SKU | Unavailable |
| ISBN 13 | 9783834930620 |
| ISBN 10 | 3834930628 |
| Title | The Long Tail of Tourism |
| Author | Alexis Papathanassis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gabler |
| Year published | 2011-04-18 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |