The Lovemarks Effect by Kevin Roberts
This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.| SKU | Unavailable |
| ISBN 13 | 9781576872673 |
| ISBN 10 | 157687267X |
| Title | The Lovemarks Effect |
| Author | Kevin Roberts |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | powerHouse Books,U.S. |
| Year published | 2007-03-08 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |