Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton
Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.
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| SKU | Unavailable |
| ISBN 13 | 9780071462167 |
| ISBN 10 | 0071462163 |
| Title | Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive |
| Author | Scott Donaton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2005-11-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |