The Magazines Handbook by Jenny Mckay
The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of `new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.'This is an accessible and valuable read… I would recommend both books and if you are seriously considering magazines for analysis and production exercises, both the [Magazines] Handbook and the [Magazine] Production book are essential buys' - Media Education Association Newsletter
Jenny McKay has worked as a journalist in magazines, newspapers and television. She has extensive experience of the university-level teaching of journalists and is currently Senior Lecturer in magazine journalism at the University of Sunderland, UK. She was a founding member of the Association for Journalism Education and the International Association for Journalism Studies and is an editor of the journals they publish: Journalism Education and Literary Journalism Studies.
| SKU | Unavailable |
| ISBN 13 | 9780415617574 |
| ISBN 10 | 041561757X |
| Title | The Magazines Handbook |
| Author | Jenny Mckay |
| Series | Media Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2013-02-11 |
| Number of pages | 348 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |