Managing and Marketing Health Services
Managing and Marketing Health Services
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Managing and Marketing Health Services by Angus Laing
The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.
1Healthcare policy themes 2. Service design 3. Service structure: understanding inter-organisational relationships and networks 4. Service structure: managing inter-organisational service delivery 5. Understanding healthcare customers 6. The changing consumer 7. Consumer evaluation of healthcare 8. Conclusion meeting performance expectations.
| SKU | Unavailable |
| ISBN 13 | 9781861526786 |
| ISBN 10 | 1861526784 |
| Title | Managing and Marketing Health Services |
| Author | Angus Laing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2002-08-22 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |