Managing Customer Experience and Relationships by Don Peppers

Managing Customer Experience and Relationships by Don Peppers

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

DON PEPPERS is founder emeritus of Peppers & Rogers Group, and LinkedIn's most authoritative Influencer on the topic of "customer experience," with more than a quarter million followers.

MARTHA ROGERS, PH.D., is founder emerita of Peppers & Rogers Group, and has served as adjunct professor and Director of the Relationship Management Center at Duke University. She now heads Trustability Metrix.

Peppers and Rogers have published eight bestselling books together, including Return on Customer, Rules to Break and Laws to Follow, and The One-to-One Future. Their most recent book is the revised and updated paperback edition of Extreme Trust.

SKU	Unavailable
ISBN 13	9781119236252
ISBN 10	1119236258
Title	Managing Customer Experience and Relationships
Author	D Peppers
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2016-11-14
Number of pages	624
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.