Mao Game by Joshua Miller

Mao Game by Joshua Miller

This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries.

Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study. --M. Blackford, Choice

Miller, Joshua: - Joshua Miller comes from a film and literary dynasty that includes his father, Jason Miller, an actor and Pulitzer Prize-winning author. Joshua is an undergraduate at Yale University, and contributes to the Yale Literary Magazine and Playboy.

SKU	Unavailable
ISBN 13	9780380731824
ISBN 10	0380731827
Title	Mao Game
Author	Joshua Miller
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Publishers Inc
Year published	1998-10-01
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable