Market-Based Management by Roger J Best
For courses in Marketing Management and Marketing Strategy. Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.| SKU | Unavailable |
| ISBN 13 | 9780130145468 |
| ISBN 10 | 0130145467 |
| Title | Market-Based Management |
| Author | Roger J Best |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2000-02-23 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |