Market Focus by Rick Brown
The field of strategic marketing has been the subject of much change and revision. Ideas have been constantly revised, and new concepts developed which are used alongside the old. This book attempts to bring some order to this confused picture by presenting an integrated model of strategic management as the basis of a company-wide strategic management philosophy. The outcome of this integrated approach is the ability to develop focused, practical and actionable marketing plans, to provide a constant reference point for line management implementation. The book also underlines the need for the entire organization to be involved in the market focus process, and outlines a means of doing this through the establishment of a market focus council.| SKU | Unavailable |
| ISBN 13 | 9780750608879 |
| ISBN 10 | 0750608870 |
| Title | Market Focus |
| Author | Rick Brown |
| Series | Professional Development S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1993-04-12 |
| Number of pages | 215 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |