Market Ownership by William A Sherden
Becoming a preferred supplier within a defined market gives a company enormous advantages over the competition in retaining customers and in the profitability of its operations. This practical guide helps companies take the steps necessary to gain market ownership. Readers should learn how to redefine the way in which their companies do business, know their market better, focus resources on maximizing customer value and ensure customer satisfaction. The book provides a blueprint to help them: build a high degree of trust among existing and prospective customers; improve long-term competitive sustainability and performance; and integrate the quantitative and strategic goals of the company to include both financial and quality objectives.| SKU | Unavailable |
| ISBN 13 | 9780814402580 |
| ISBN 10 | 0814402585 |
| Title | Market Ownership |
| Author | William A Sherden |
| Condition | Unavailable |
| Publisher | Amacom |
| Year published | 1994-11-10 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |