Market Research by Peter Clifton
The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.| SKU | Unavailable |
| ISBN 13 | 9780750601535 |
| ISBN 10 | 0750601531 |
| Title | Market Research |
| Author | Peter Clifton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Science & Technology |
| Year published | 1992-03-16 |
| Number of pages | 284 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |