Market Research in Practice by Paul Hague

Market Research in Practice by Paul Hague

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.

"A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results" Quirk's Marketing Research Review "We are adopting them as core texts on our CIM Research courses. They offer students and those interested in research the opportunity to purchase and study market research core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds "A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research." Professional Marketing "A practical introduction to market research for students and for people who want to carry out or manage their own surveys." Journal of Economic Literature

Paul Hague

Paul is the Managing Director of B2B International Ltd, based in Bramahll, Stockport, Cheshire. His books share 30 years of practical experience in running a market research agency. Paul is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese. Other titles published by Kogan Page include - Market Research - A guide to Planning, Methodology, and Evaluation (Paul Hague & Peter Jackson) Do Your Own Market Research (Paul Hague & Peter Jackson) The Industrial Market Research Handbook (Paul Hague) How To Do Market Research (Paul Hague & Peter Jackson) Market Research In Practice (Paul Hague & Peter Jackson) Questionnaire Design (Paul Hague) Interviewing (Paul Hague) Sampling & Statistics (Paul Hague & Paul Harris) Presentations And Report Writing (Paul Hague & Kate Roberts) Handbook of Market Research (Ed Birn, Hague & Vengelder)

SKU	Unavailable
ISBN 13	9780749441807
ISBN 10	0749441801
Title	Market Research in Practice
Author	Paul Hague
Series	Market Research In Practice
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2004-03-26
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.