Market Research in Travel and Tourism by Paul Brunt
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project.
Paul Brunt is Principal Lecturer in Tourism Management at the University of Plymouth.
| SKU | Unavailable |
| ISBN 13 | 9780750630825 |
| ISBN 10 | 0750630825 |
| Title | Market Research in Travel and Tourism |
| Author | Paul Brunt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1997-04-07 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |