The Marketer's Guide to Public Relations
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The Marketer's Guide to Public Relations by Thomas L Harris
Covers the latest techniques in profit-building public relations, from sports and events sponsorship and cause-related marketing to film and media exposure, together with methods for launching new products. This book has an international perspective and features case studies of major companies.| SKU | Unavailable |
| ISBN 13 | 9780471618850 |
| ISBN 10 | 0471618853 |
| Title | The Marketer's Guide to Public Relations |
| Author | Thomas L Harris |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1991-02-07 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |