Marketer's Toolkit by Harvard Business Review

Marketer's Toolkit by Harvard Business Review

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Daisy Dowling, Series Editor, is founder and CEO of Workparent, the executive coaching and training firm, and the author of Workparent: The Complete Guide to Succeeding on the Job, Staying True to Yourself, and Raising Happy Kids (Harvard Business Review Press, 2021). She is a full-time working parent to two young children. She can be reached at workparent.com.

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SKU	Unavailable
ISBN 13	9781591397625
ISBN 10	1591397626
Title	Marketer's Toolkit
Author	Harvard Business Review
Series	Harvard Business Essentials
Condition	Unavailable
Binding Type	Paperback
Publisher	Harvard Business Review Press
Year published	2006-02-01
Number of pages	229
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.