Marketer's Toolkit by Harvard Business Review
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.The Harvard Business Review paperbacks are for you if you need the best practices and ideas for the business difficulties you're facing but don't have time to look for them. Each book is an all-in-one compendium of HBR's inspiring and practical thoughts on a given topic.
| SKU | Unavailable |
| ISBN 13 | 9781591397625 |
| ISBN 10 | 1591397626 |
| Title | Marketer's Toolkit |
| Author | Harvard Business Review |
| Series | Harvard Business Essentials |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2006-02-01 |
| Number of pages | 229 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |