Marketing a Service for Profit by Greg Clarke
This handbook provides a thorough understanding of key service marketing concepts, and how these can be applied to improve turnover, efficiency, and above all, profitability. Addressing the needs of all professional service users, from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service to the right audience with the right approach.
Greg Clarke is Managing Director of Smarter Marketing Ltd, specializing in strategy for service businesses, marketing training, coaching and consultancy. An accomplished international speaker, he is also the author of Marketing a Service fro Profit, published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749419196 |
| ISBN 10 | 0749419199 |
| Title | Marketing a Service for Profit |
| Author | Greg Clarke |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2000-07-01 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |