Marketing: An Introduction, Global Edition
Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition by Gary Armstrong
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.| SKU | Unavailable |
| ISBN 13 | 9781292294865 |
| ISBN 10 | 1292294868 |
| Title | Marketing: An Introduction, Global Edition |
| Author | Gary Armstrong |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2019-07-26 |
| Number of pages | 680 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |