Marketing Analytics Using Excel
Marketing Analytics Using Excel
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Marketing Analytics Using Excel by Rahul Pratap Singh Kaurav
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.
| SKU | Unavailable |
| ISBN 13 | 9781529681895 |
| ISBN 10 | 1529681898 |
| Title | Marketing Analytics Using Excel |
| Author | Rahul Pratap Singh Kaurav |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2025-04-12 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |