Marketing and Advertising Essentials by Harvard Business Review
This collection of Harvard Business Review articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.The Harvard Business Review paperbacks are for you if you need the best practices and ideas for the business difficulties you're facing but don't have time to look for them. Each book is an all-in-one compendium of HBR's inspiring and practical thoughts on a given topic.
| SKU | Unavailable |
| ISBN 13 | 9780875842790 |
| ISBN 10 | 0875842798 |
| Title | Marketing and Advertising Essentials |
| Author | Harvard Business Review |
| Series | Harvard Business Review Paperback S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1991-09-01 |
| Number of pages | 150 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |