Marketing and Finance by Malcolm Mcdonald
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.Keith Ward has practised as a Sports Therapist since 1995. He has taught at a number of colleges and universities, and since 2009 has been a full-time lecturer on the BSc Sports Therapy programme at University College Birmingham (UCB), UK. He runs a small private practice in Cannock, Staffordshire. His first book, Hands-On Sports Therapy, proved popular with students of sports therapy and became a recommended text for many courses. Since 2012, he has been Managing Editor of the Journal of Sports Therapy ('the JST'). He is a member of the Society of Sports Therapists (SST), a member of the Register of Exercise Professionals (REPS), a Fellow of the Royal Society of Public Health (RSPH), and a Fellow of the Higher Education Academy (HEA). Keith holds a biomedical BSc Rehabilitation Studies degree and Diplomas in Sports Therapy, Sports Massage, Exercise Referral, Naturopathy, and Acupuncture. He is currently completing an MA in Learning and Teaching.
| SKU | Unavailable |
| ISBN 13 | 9781119953388 |
| ISBN 10 | 1119953383 |
| Title | Marketing and Finance |
| Author | Malcolm Mcdonald |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Wiley |
| Year published | 2013-08-23 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |