The Marketing Book by Michael J Baker
This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.| SKU | Unavailable |
| ISBN 13 | 9780750641142 |
| ISBN 10 | 0750641142 |
| Title | The Marketing Book |
| Author | Michael J Baker |
| Series | Cim Professional Development |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1999-04-30 |
| Number of pages | 718 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |