Marketing by Donal Rogan
There are totally new case studies including the first case study written on Newbridge Silverware, the very successful Irish giftware producer Every chapter completely updated with new vignettes, statistics, theory and examples Serves the needs of Irish students of marketing by providing an introduction to marketing theory with examples of Irish marketing practice Suitable for 1st and 2nd year business studies students at third level and for students taking a marketing module as part of any other course.
Donal Rogan BComm, HDMP, MBS, is a Senior Lecturer in Marketing at the Institute of Technology, Tallaght.
| SKU | Unavailable |
| ISBN 13 | 9780717134915 |
| ISBN 10 | 0717134911 |
| Title | Marketing |
| Author | Donal Rogan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gill |
| Year published | 2003-02-01 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |