Marketing by Gary Armstrong
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
| SKU | Unavailable |
| ISBN 13 | 9780132744034 |
| ISBN 10 | 0132744031 |
| Title | Marketing |
| Author | Gary Armstrong |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Prentice Hall |
| Year published | 2012-04-11 |
| Number of pages | 672 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |