Marketing by Paul Baines
The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.
'A comprehensive introductory text that provides students with fundamental theoretical principals of marketingThe theory is well explained and illustrated throughout by relevant examples.' * Denise Daniels, Newcastle University *
'An excellent introduction to Marketing from a managerial and academic perspective. Engages students with the right balance between theory and marketing practice.' * Wybe Popma, Brighton Business School *
'An extremely engaging and interactive text, and a truly helpful resource to anyone studying marketing. Would highly recommend!' * Chloe Lansbury, student, Aston University *
'These very experienced authors have remained ahead of the field with another lively and readable textbook that fully covers contemporary marketing. A fantastic introduction to marketing for students.' * Professor Michael A J Saren, University of Leicester *
'This wonderfully comprehensive textbook has been fully updated for content, relevance, and practical ease of use in an online world. Marketing touches every facet of the business process and this book shows you how.' * David Pearson, Master, The Worshipful Company of Marketing, international marketing expert and author of The 20 Ps of Marketing *
'An excellent introduction to Marketing from a managerial and academic perspective. Engages students with the right balance between theory and marketing practice.' * Wybe Popma, Brighton Business School *
'An extremely engaging and interactive text, and a truly helpful resource to anyone studying marketing. Would highly recommend!' * Chloe Lansbury, student, Aston University *
'These very experienced authors have remained ahead of the field with another lively and readable textbook that fully covers contemporary marketing. A fantastic introduction to marketing for students.' * Professor Michael A J Saren, University of Leicester *
'This wonderfully comprehensive textbook has been fully updated for content, relevance, and practical ease of use in an online world. Marketing touches every facet of the business process and this book shows you how.' * David Pearson, Master, The Worshipful Company of Marketing, international marketing expert and author of The 20 Ps of Marketing *
Paul Baines is Professor of Political Marketing at Cranfield University. He is author/co-author of more than a hundred published articles, book chapters, and books on marketing issues. Over the last 20 years, Paul's research has particularly focused on political marketing, public opinion, and propaganda. He is a Fellow of the Chartered Institute of Marketing, and a member of the Market Research Society (MRS), ESOMAR and the Academy of Marketing, and
a Fellow of the Institute of Directors. Paul's consultancy includes experience working with various government departments on strategic communication research projects as well as many small, medium, and large private enterprises including Saint Gobain Glassolutions, IBM, 3M, and many more, on market
research/marketing planning. Paul is Director of Baines Associates Limited.
Chris Fill is Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications.
(see www.chrisfill.com)
Formerly Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organizations including several publishers. He is a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner responsible for the marketing communications modules, and more recently the Professional Postgraduate Diploma module, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written or
contributed to over 40 books, including his market leading and internationall recognized textbook, Marketing Communications, now in its seventh edition.
Sara Rosengren is Associate Professor of Marketing at Stockholm School of Economics, where she holds the position as Head of Research at the Center for Retailing. She is also a board member of the European Advertising Academy. Sara's research on creative marketing communications has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, and Journal of Brand Management. She is especially renowned for her work on
advertising equity and in 2015 she was ranked as one of the top 5% of advertising researchers worldwide. Sara is passionate about bridging the gap between the marketing academy and practice. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers and regularly comments on
marketing-related phenomena in Swedish media.
| SKU | Unavailable |
| ISBN 13 | 9780198748533 |
| ISBN 10 | 0198748531 |
| Title | Marketing |
| Author | Paul Baines |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2016-12-08 |
| Number of pages | 768 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |